Branding isn’t just for Coke and Pepsi. It’s critical for startups, too. Branding is far more than just a logo – it’s the personality that permeates every customer experience with your products and company. It’s also your unique promise to your customers. Done well, branding can set you apart from – and above – the competition. Your UpStart coach will teach you the fundamentals of branding and you can put them to use right away.

At the core of every successful business, there are satisfied customers. How do you find out exactly who your customers are, and what they need? An UpStart coach will show you how. You’ll learn when to use your gut, and how and when to conduct research. How to distinguish between what customers say they want, and what they’ll actually do. And you’ll learn to do it all within a startup budget and time frame.

Ask any founder who has hit a home run, and they’ll admit that being in the right place at the right time was key to their success. This coaching package will teach you how to look at the big picture, and use it to your advantage. We’ll explain the fundamentals of market size, growth rates, trends, and competitive dynamics, and what they all mean for your startup. Someday soon, you’ll be the one sharing success stories.