If you’re new to designing and developing products, it can be quite daunting. Never fear, we’ll teach you all the basic elements and best practices, broken down into steps that are easy to understand. We’ll also give you tips and tricks that will save you time and effort. Before you know it, you’ll know the latest tools and approaches, and even the lingo.

A good product strategy is more than just a list of features you want to build. It starts with your customers’ needs, aligns your products with your business goals, is priced appropriately, and considers all ways you’ll interact with your customers. An UpStart Coach will show you how to create a plan to launch a minimum viable product (aka just the most critical features for your customers), prove your business model, and then layer in the appropriate bells and whistles.

Today more than ever, you can build, test and launch good products quickly without spending an arm a leg. Work with a product development expert to figure out what your customers need and how to get it into their hands lickity-split. Learn how to manage the development process successfully, whether you’re building it yourself or working with development partners.

As a founder, you can only do so much (yes, even you). To build your business, you’ll need outside help, like lawyers, accountants, web developers, etc. The trick is to find great service providers that are reasonably priced, and truly care about working with startups. We can help, by providing referrals to professionals we’ve used ourselves, or that were recommended by UpStart customers.